An appeal to fear is supposed to instill a quick flash of fear in you regarding the situation. The ad that I found on the internet did create a moment of fear. The way the company used its advertising strategy to use the appeal to fear, is very well done.
http://www.penn-olson.com/wp-content/uploads/2010/08/WWF-22.jpg
The ad basically depicts an action that has a negative effect on us, and in this case the planet as well. This ad caught my attention, and it made me believe that, the way we humans are dealing with this issue is wrong. This is exactly how an appeal to fear ad should do. On the contrary, there are a couple of view points, which can be noted as ineffective. This might lead people to jump over the purpose of the message. But, this ad does not have as many ineffective ways to grab the attention of the public. So, this ad was simple, clear, effective, and good.
Your advertisement is pretty powerful because animal cruelty is wrong. The WWF have put millions of dollars in putting the word of animal cruelty and to stop animal testings. This ad can show many things. That we should stop wearing fur products because it means killing many animals to create the clothing. Without reading the caption, we can assume that buying dead animal products can be harmful to you. Tourist buy exotic animal products that they do not know of. Poor countries kill animals because it can generate money for souvenir or to buy them as pets. We should stop this animal cruelty because animals should not be treated this way in society.
ReplyDeleteHello Soccer Freak, I really enjoyed your post it was informative as well as fun to read. Your example of the woman and the luggage bag really opened my eyes and I did have the short reaction of fear that made me interested in the ad and wanted to know more. The WWF ad was well thought out and did have that fear factor in it, it was a good choice of example for to use for the concept of appeal to fear. I also really liked your explanation to the concept of appeal to fear how it is not a long lasting effect but a short quick effect that really hits the audience. Your post was very well thought out, fun to read, and I hope you keep up the good work.
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